this article a few weeks ago. It seems to fly in the face of everything that hard-core bargain hunting coupon ladies are all about. It tells you not to sign up for customer loyalty cards.
In a very roundabout way, the article suggests you don't rely on that card to get you all the deals you need. But you knew that already. Just like you knew many of the tips from my previous post on grocery shopping. Loyalty cards and coupons are sticky wickets when you are a brand-loyal consumer. I'll admit that I only want Heinz ketchup and I don't care if the other brand is a dollar less because it tastes weird. So, I choose to wait to stock up on Heinz when it goes on sale ('cause I've never seen a coupon for Heinz ketchup). However it's no surprise that when I buy one brand of pasta at the store, I'll get a coupon for a competing brand.
Once again, I have to compliment my favorite store, Target, for their wonderful checkout coupons for the stuff I actually buy. I will more than gladly take that $1.50 coupon for the coffee I buy every few weeks. Even better that I can combine the store coupon with the manufacturer's coupon. Target has the best price on it anyway. Not to mention their awesome credit card that automatically gives you 5% off your purchase.
Anyway, I can't say that loyalty cards, checkout coupons and store credit cards are all bad. You just have to know how to work them in your favor, and be glad to put more than a few in the recycling.
What do you think? How many stores do you visit in an average week to get the best savings, and do you have their card?